LAS VEGAS, NV - NOVEMBER 12:  Bryan Porter and Darlene Hieslcher's burger wedding cake is pictured during the first ceremony of 11/12/13 officiated by Elvis at Smashburger on November 12, 2013 in Las Vegas, Nevada.  (Photo by Isaac Brekken/WireImage)
The Smashburger Restaurant With A Bar
By Nico Danilovich
Smashburger is one of those up-and-coming chains worth watching, and it certainly seems to have the potential to make it big someday. According to YouGov America, 60% of Americans have heard of Smashburger, which is not bad for a brand that launched somewhat recently, but still, there is room for future growth.
Smashburger is attempting to grow by introducing bars to its stores, with the first official bar at one of its sites in Denver. Customers can find ice-cold beers and signature cocktails like the Blackberry Smash, a Coconut Mule, the Smash Rum Punch, and Smoke & Spice Margarita, among others.
Smashburger president Carl Bachmann explained that the new concept "sets itself apart from our traditional locations with an elevated dining experience, and we are thrilled to bring our first full bar restaurant to our hometown in Denver." Plans have been made to expand this model to trendy markets like New York City.