Cans of cold Dr Pepper
The Evolution Of Dr Pepper's Famous Slogans
By Nico Danilovich
For the past 100 years, Dr Pepper has seen a myriad of slogans come and go. The drink originated in Waco, Texas, circa 1885, where its unique flavors brought it local attention.
The earliest (unofficial) catchphrase was "shoot me a Waco," per Thought Co. After the 1904 World's Fair, its success led to the titles "King of Beverages" and "liquid sunlight."
In the 1920s, Dr Pepper marketed itself as a healthy pick-me-up with the slogan "Drink a Bite to Eat at 10, 2, and 4," referencing the times of day when blood sugar often falls.
During the Great Depression, Dr Pepper was deemed "safe for children from 3 to 90 years." In WWII, Dr Pepper was dubbed "The Liquid Bite" to energize soldiers and laborers.
In the '50s, "Dr. Pepper" dropped its period, simply becoming "Dr Pepper." Its slogan changed to "the friendly Pepper-Upper," giving it a rockin'-n-rollin reputation in the '60s.
Dr Pepper eventually reinvented itself as "the most misunderstood soft drink," followed by the title of "the most original soft drink ever in the whole wide world" in the '70s.
In the '80s, Dr Pepper doubled down on this individuality using the phrase "out-of-the-ordinary." Recently, "There's just more to it" emphasizes the 23 flavors in the recipe.