PORTLAND, ME - JANUARY 24: A dispenser for Fireball Cinnamon Whisky that serves up the popular flavored whisky cold, photographed at Dock Fore on Wednesday, January 24, 2018. (Staff Photo by Gregory Rec/Portland Portland Press Herald via Getty Images)
How One Man Caused Fireball Whisky To Become So Popular
By Nick Johnson
Fireball Whisky was initially called Dr. McGillicuddy's Fireball Whisky, and it was owned by the alcohol company Joseph E. Seagram and Sons. The Sazerac Company purchased the branded whisky in 1989 and renamed the drink Fireball Cinnamon Whisky in 2007, but it wasn't until the 2010s that Fireball reached a new level of success, thanks to one man.
In 2010, Richard Pomes was hired as a National Brand Ambassador for Fireball, and drawing upon his background as an actor, he built the Fireball brand one shot at a time. CNN explains that Pomes accomplished this using a nationwide campaign involving routine social media posts detailing his exploits, centered around selling Fireball as a party shot.
CNN adds, "​​He started in college towns and cities with vibrant bar cultures, such as Austin and Nashville, and then spread to other places." Since then, the successful spirit salesman has become involved in the tequila business with his Boston-Based startup Ghost Tequila.