Retail sign for Baskin Robbins ice cream store in Lakewood, California.
Baskin Robbins Appeals To Childhood Nostalgia With Its Latest Ice Cream Flavor
By Arianna Endicott
Baskin Robbins releases a new ice cream flavor each month that’s only available for a limited time, and the chain announced that the flavor for April 2023 will taste like a favorite childhood food: the peanut butter and jelly sandwich. It has a brown butter-flavored ice cream base with a grape jelly swirl added throughout and will be available the whole month of April.
Along with this nostalgic ice cream flavor, Baskin Robbins announced another new release that will help customers celebrate a major milestone in adulthood: graduation. The brand-new Turn the Tassel ice cream cake will be decorated with a graduation cap, frosting roses, and rosettes, and the decorative colors can be customized to match any school.
If that weren’t enough, Baskin Robbins will also be releasing three new, non-dairy smoothie options — juicy mixed berry, zesty strawberry, and tropical mango. The all-new ice cream and smoothies will be available in participating Baskin Robbins locations beginning April 1, 2023, and Turn the Tassel Cake can be pre-ordered online that same day.